Drift // All of 2025

We’re living in times when so much in our lives is subconsciously guided by what’s on the 'gram. Times of overconsumption, and a sense of sameness following into little nooks of your everyday life. Trends happen without being called trends. Suddenly, that sameness is visible even in the proportions we wear. After all, in our quest to be different, we’re all the same. So when we wanted to make something new, it all felt overwhelming. Slowly, shadowed by a lot of doubt, we followed our voice through the noise: what is it that we’re drawn to, in the moment? This, is what it is. Clothes that spell comfort, with a hint of experiment. There is a sense of familiarity in them, and there is newness. Colours that just happened to come together, as we drifted through the process.